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Following the Chipotle playbook for the cyclospora crisis

NPR· Aug 6, 2026· 9m 29s

Taco Bell and Taylor Farms are taking hits to their reputation due to the cyclosporiasis outbreak across the country. They could learn a thing or two from Chipotle, which went through its own public relations battle during a similar outbreak about a decade ago. Fact checking by Sierra Juarez . Your Next Listen — Big Lettuce meets Small Intestine Connect with The Indicator — Sign up for The Indicator’s weekly newsletter ! — Buy the Planet Money book — Find our socials, YouTube and more ! Support

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Following the Chipotle playbook for the cyclospora crisis

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Sample transcript — click Live captions above to run Whisper on the actual audio in your browser.
  1. Welcome to the program. I'm your host.

    Welcome to the program. I'm your host.

    0:00
  2. Today we look at the major stories shaping the news cycle.

    Today we look at the major stories shaping the news cycle.

    0:04
  3. We start in Europe, where leaders met in Brussels.

    We start in Europe, where leaders met in Brussels.

    0:09
  4. The summit focused on energy policy and migration.

    The summit focused on energy policy and migration.

    0:14
  5. Reporting from the ground, our correspondent has more.

    Reporting from the ground, our correspondent has more.

    0:19
  6. Thank you. The mood here was tense but constructive.

    Thank you. The mood here was tense but constructive.

    0:24