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What does every business need but not every industry has?

NPR· Sep 29, 2026· 9m 13s

What rhymes with "snakes" and helps the government classify economic activity? NAICS — or the North American Industry Classification System. These codes categorize every industry from artificial turf installation to zucchini farming. But they’re not exactly easy to get. Today we look at one business’ quest for a NAICS code and what makes them so valuable. Fact checking by Leyla Doss. Your Next Listen — How to take the temperature of the US consumer Connect with The Indicator — Sign up for The In

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What does every business need but not every industry has?

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  1. Welcome to the program. I'm your host.

    Welcome to the program. I'm your host.

    0:00
  2. Today we look at the major stories shaping the news cycle.

    Today we look at the major stories shaping the news cycle.

    0:04
  3. We start in Europe, where leaders met in Brussels.

    We start in Europe, where leaders met in Brussels.

    0:09
  4. The summit focused on energy policy and migration.

    The summit focused on energy policy and migration.

    0:14
  5. Reporting from the ground, our correspondent has more.

    Reporting from the ground, our correspondent has more.

    0:19
  6. Thank you. The mood here was tense but constructive.

    Thank you. The mood here was tense but constructive.

    0:24