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The original clickbait king

NPR· Apr 16, 2026· 48m 11s

When we call something "clickbait," we don't mean it as a compliment. But let's be real: we also click. It's hard to resist a spicy story, and 19th-century newspaper tycoon William Randolph Hearst knew it. At a time when most papers merely reported events, his papers created them, sending reporters out to perform daring rescues, solve sensational murders, and even meddle in geopolitics. Today on the show: the man who brought spectacle and scandal to the news — and changed journalism forever. Gue

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The original clickbait king

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Sample transcript — click Live captions above to run Whisper on the actual audio in your browser.
  1. Welcome to the program. I'm your host.

    Welcome to the program. I'm your host.

    0:00
  2. Today we look at the major stories shaping the news cycle.

    Today we look at the major stories shaping the news cycle.

    0:04
  3. We start in Europe, where leaders met in Brussels.

    We start in Europe, where leaders met in Brussels.

    0:09
  4. The summit focused on energy policy and migration.

    The summit focused on energy policy and migration.

    0:14
  5. Reporting from the ground, our correspondent has more.

    Reporting from the ground, our correspondent has more.

    0:19
  6. Thank you. The mood here was tense but constructive.

    Thank you. The mood here was tense but constructive.

    0:24